DIGITAL: Website, Mobile, Emails & Web banners
ART DIRECTION // STRATEGY // UX & UI
Every year on Global Running Day, the Rock ‘n’ Roll Marathon Series has a sale on race registrations. In 2017, we wanted to improve the experience for our customers.
To start with, we removed the modal windows and cut down the number of clicks to get to the registration page. The sale page has all the information needed to make a decision including: responsive prices that are visible with a roll over; an image gallery or video to show the race’s local flavor and some landmarks; a countdown clock to create some urgency; icons were added to show race features and describe the course; and new sorting features.
Worked closely with developers and web designers.
DIGITAL: Website & Social Media
CONCEPT // ART DIRECTION // PROJECT MANAGEMENT
Co-creator and art director of the Finisher Zone, a results-experience tiered system, where finishers can look up race times, collect finisher badges and share their accomplishments.
In the fall of 2015, the Rock ‘n’ Roll Marathon Series faced two challenges with individual runner results. The first challenge, results were displayed on our sister media site competitor.com, and the second problem—we needed better sponsorship opportunities. We brought a new results platform to the market, solved both challenges, and brought far more value to both runner and sponsor.
With “The Finisher Zone”, our team moved the results into the RunRockRoll.com site. By giving the results page a name, the sponsor had the opportunity to align with a tangible product, and gain high brand visibility through large amounts of traffic during race weekend.
By creating value in everyone’s experience, even the slower runners, we gamified The Finisher Zone. Runners can unlock virtual badges, receive assessments, download a finisher certificate, and tell their story. Badges, assessments, certificates—all places for a sponsor to integrate themselves naturally into the runner journey and provide value.
BRANDING
STRATEGY // INTERNAL & EXTERNAL CLIENTS CLARITY
Set standards and consistencies by creating and maintaining a "box system" for the Rock 'n' Roll Marathon Series brand. By regaining brand recognition which consistently communicates experience and continuing to deliver uniformity.
CAMPAIGN: Print, Website & Social Media
CONCEPT // STRATEGY // ART DIRECTION // STORYTELLING
Art Directed the largest campaign in the Rock 'n' Roll Marathon Series' history. In 2017, the entire series celebrated the 20th Anniversary of Rock 'n' Roll Marathon & 1/2 Marathon San Diego, the inaugural Rock 'n' Roll Marathon -- forever changing the sport of running.
LOGO DESIGN: Graphic Design
TYPOGRAPHY // ILLUSTRATION
Super Berry - Concept for a juice and smoothie bar.
Encor Properties, LLC - Residential and commercial property investing.
Treasure Chest 5K - Event logo concept when I interviewed at the NFL Tampa Bay Buccaneers.
Competitor Run Club - A run club was created at Competitor Group, Inc. for the employees to meet up for run twice a week.
Carlsbad 5000 World’s Fastest 5K - Event logo for a long standing local running event.
Inside Triathlon - Rebranded Inside Triathlon magazine to be more prominent on the news stands.
Velocity Health Informatics, Inc. - Healthcare integration support and data governance.
PUBLISHING: Print & Social Media
CONCEPT // ART DIRECTION // PAGE LAYOUT
Inside Triathlon, a premier publication targeting a more experienced athlete. The bi-monthly content focused on the scientific approach to the sport with high performance strategy, current sports technologies and nutritional insight.
WAYFINDING: Signage
CONCEPT // ART DIRECTION // SYSTEMATIC
Improving the participant's experience through process-redesign and signage is critical to the success of Rock 'n' Roll marathon expo.
STORYTELLING: About Me
PHOTOGRAPHY
“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style...”
― Maya Angelou
Here is a tiny glimpse of some of my favorite Instagram photos.
